Amazon’s Black Friday deals aren’t scheduled to go live until Friday November 22. However, that isn’t stopping the Seattle-based retailer offering huge early discounts right now.

Like Currys, which is currently rolling-out deals as part of a pre-Black Friday ‘Why Wait?’ sale, Amazon has started to offer a number of early discounts and price cuts.

The US retailer is kicking off savings with money off of HD TVs and Ultra HD TVs, Amazon devices, and even Nintendo Switch bundles which means you can knock some items off of your Christmas shopping list long before Black Friday arrives on November 29. Customers can get a 50-inch 4K TV from Philips for just £399 – with Ambilight technology that mimics on-screen colours with light panels on the back – and save £151 in the process. Also on offer, the Kindle Oasis e-Reader is reduced by £100, while the Alexa-powered Amazon Echo Plus is down to just £44.99 from £139.99. Elsewhere, young children and big kids will be chuffed with the substantial Nintendo Switch reductions on offer – with consoles from just £229.

We’ve listed our favourite deals below, but you can check out the full list of deals here.

Amazon Countdown to Black Friday Deals – Our Picks Of The Best Discounts Around Right Now ~

Apple iPhone XS Max (Refurbished)
WAS £675.35 • NOW £569.95 • GET THE DEAL HERE

Apple iPhone XS (Refurbished)
WAS £619.99 • NOW £519.95 • GET THE DEAL HERE

Nintendo Switch (Grey Console) + Luigi’s Mansion 3
WAS £320.90 • NOW £299.99 • GET THE DEAL HERE

Nintendo Switch Lite + Super Mario Maker 2
WAS £238.16 • NOW £229 • GET THE DEAL HERE

Nintendo Switch Lite + Mario Kart 8 Deluxe
WAS £238.01 • NOW £229 • GET THE DEAL HERE

Philips 50PUS6754/12 | 50-Inch 4K UHD Smart TV
WAS £550 • NOW £399 • GET THE DEAL HERE

Philips 43PUS6754/12 | 43-Inch 4K UHD Smart TV
WAS £400 • NOW £349 • GET THE DEAL HERE

Philips 32PFS5803/12 | 32-Inch Full HD Smart LED TV
WAS £200 • NOW £179 • GET THE DEAL HERE

Toshiba 43-Inch Smart Ultra-HD HDR LED TV
WAS £349.99 • NOW £299 • GET THE DEAL HERE

Amazon Echo Plus Smart Speaker
WAS £139.99 • NOW £44.99 • GET THE DEAL HERE

Ring Doorbell – with Amazon Echo Dot
WAS £138.99 • NOW £89 • GET THE DEAL HERE

Kindle Oasis with 3G Data
WAS £319.99 • NOW £219.99 • GET THE DEAL HERE

When is Black Friday 2019?

The biggest shopping event of the year kicks off on November 29 – so we don’t have long to go. 

Amazon’s early deals are set to kick off on November 22, and the retailer is one of the big reasons that Black Friday made its way across the pond from the US – Amazon first held a Black Friday event in the UK back in 2010.

What to expect from Amazon on Black Friday?

The world’s largest retailer has promised deals aplenty, with lightning deals kicking off every few minutes from November 22 to 29 – with Prime members getting early access by 30 minutes (psst, you can get 30 days of Prime for free here – including free one-day delivery through Black Friday week).

The deals will cover all product categories, but be sure to check Express Tech and Express Gaming for the best of the best.

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