With Amazon’s Echo continuing to dominate it seems Bose now wants a slice of the smart speaker market.

The audio experts have just announced the launch of their new Bose Home Speaker 500 which not only includes powerful sound but also has Amazon’s Alexa personal assistant baked in.

This means the new wireless speaker can be controlled via speech.

Although this new device has similar features to the Echo it seems it will beat Amazon’s offering in a vital area and that’s audio quality.

Bose says its new device has the widest soundstage of any smart speaker available today

It’s wrapped in seamless anodised aluminium is a mere 20.3cm high x 16.9cm wide x 10.9cmdeep, and uses two custom drivers pointed in opposite directions — so sound reflects off surrounding walls, separating instruments to the far left and right, and placing vocals where the artist did.

“Voice-controlled speakers aren’t new, and there are plenty of great options to choose from,” said Doug Cunningham, category manager in the Bose Consumer Electronics Division. 

“But we had a different vision for ours, inspired by what we could uniquely do to make the experience better.

“All of our new smart speakers double up on functionality. It takes just one Home Speaker 500 to deliver true stereo separation — there’s no need to pair two and with new Alexa functionality and more VPAs on the way, they’ll only get better over time.”

Along with this new wireless speaker, Bose has also announced a new smart TV speaker.

The Bose Soundbar 700 was engineered to outperform every other product in its category, matching its stunning performance with equally stunning design. At just over 5.7cm high by 10.8cm deep and 98cm long, it has curved clean lines, a wraparound metal grille, and a tempered glass top.

Inside, it’s packed with proprietary technology.

Bose PhaseGuides send multiple channels of a soundtrack or song throughout a space, placing discrete sound in places where there are no speakers.

Bose DSP, custom low-profile transducers, and QuietPort technology deliver exceptional detail and depth for your favourite tracks, crystal clear dialogue for Netflix, and dramatic realism for sports.

To manage the TV or other connected equipment, the Bose Soundbar 700 also comes with an intelligent universal remote.

The Home Speaker 500 will retail for £399.95 and the Soundbar 500 and 700 will retail for £499.95 and £799.95 respectively.

All will be sold at Bose retail stores, Bose.co.uk, and from authorised Bose dealers.