Apple has launched an updated iMac, which brings desktop users more power and some of the blockbuster features that we loved on the 16-inch MacBook Pro, including higher fidelity speakers and studio-quality microphones for improved video and audio calls from your desk.
The US technology firm is boasting that this is their most powerful iMac to date with it featuring faster Intel processors up to 10 cores, double the memory capacity, next-generation AMD graphics and super fast SSDs across the line with four times the storage capacity. All of this equates to the new iMac delivering up to 55 percent faster graphics performance.
And it’s not just beneath the bonnet that things have changed. The new 27-inch iMac also gets a refreshed 5K Retina screen with support for True Tone – a feature that started life on the iPhone, before moving to the iPad, MacBook, and now, finally, the iMac. This changes the colour temperature of the screen based on your surroundings – so that the digital documents you’re reading on-screen look at home whether you’re bathed in bright sunlight, or only have a single lamp lighting the room late at night.
The 5K Retina display also includes an optional extra called nano-texture glass. Apple says this technology, which debuted with the Pro Display XDR that launched alongside the redesigned Mac Pro last year, brings users better viewing under a number of lighting conditions. So, it shouldn’t matter whether you’re sat in a brightly-lit room or indirect sunlight, you’ll see be able to see everything clear as day.
That all sounds great, but then it ought to when it costs an additional £500
READ MORE: MacBook Pro 16-inch review – Quite simply the best laptop Apple has ever produced
As we mentioned earlier another upgrade comes to the speakers and microphone with Apple clearly taking inspiration from its brilliant new 16-inch Pro which recieved these upgrades late last year.
This speaker upgrade includes variable EQ for better balance, higher fidelity, and deeper bass. In addition, a new studio-quality microphone array enables users to capture high-quality audio for improved FaceTime calls, podcast recordings, Voice Memos, and more – without any extra kit.
There’s also a 1080p resolution FaceTime HD camera, which should make your video conference calls look a lot sharper. Until now, Macs have always been stuck with a 720p FaceTime camera, so the iMac has finally caught-up with iPhone and iPad models in terms of video call quality.
“Now more than ever, our customers are relying on the Mac. And many of them need the most powerful and capable iMac we’ve ever made,” said Tom Boger, Apple’s senior director of Mac and iPad Product Marketing.
“With blazing performance, double the memory, SSDs across the line with quadruple the storage, an even more stunning Retina 5K display, a better camera, higher fidelity speakers, and studio-quality mics, the 27-inch iMac is loaded with new features at the same price. It’s the ultimate desktop, to work, create, and communicate.”
There’s no price increase for the improved model. So the 27-inch iMac starts from the same £1,799 price tag. Apple’s new 27-inch iMac is available to order right now on Apple.com and within the Apple Store app.
The all-in-one desktop Mac will start to arrive with customers and in select Apple Store locations and Apple Authorised Resellers later this week, Apple says.