As the Managing Director of Techstars NYC and investor in 120+ companies, I’ve helped dozens of early stage companies connect with investors. But all too often I’ve watched founders struggle with fundraising —- pitching the wrong deal, to the wrong investor, at the wrong time. It’s painful to watch (and even worse for the founder!) and mostly avoidable with a simple process for staying organized and tracking the investor pipeline funnel. 

Before founders hit the fundraising trail, they need to spend significant time researching the most relevant investors for their company. This takes time, triangulating sources of information and tapping into their networks. I encourage founders to build out a comprehensive Investor Pipeline Spreadsheet as a first step in running an efficient and effective fundraising process. 

So, why did I create 55 slides just to explain the methodology? Well, it was the easiest way that I could think of to break down the process and present a step by step guide. Now, before you ask me to brainstorm on the best investors for your startup or ask for introductions to investors, please walk through the slides, build out the spreadsheet and then share it with me!

Catch my AMA on December 5, 2019 where I will walk through the format in greater detail and an opportunity to ask me questions about the process and fundraising.

Special thanks to Techstars NYC Program Manager Austin Crouse and Program Associate Tim Nugmanov for their awesome help putting together the slides. 


AMA, funding, Investor Pipeline, NYC


Jenny Fielding
Managing Director of Techstars New York. Prior to joining Techstars, Jenny headed up a corporate venture and digital innovation group at BBC Worldwide where she made strategic investments and led business development deals. @jefielding