How is the Instagram Swipe Up feature good for your business?

Prior to the Swipe Up feature, only one clickable link was available in any Instagram bio.

The hardest part with the bio link was getting users to actually click on it.

Instagram users had to click away from your story or post, go to your profile, click on the link and only then could they arrive on your website.

And with the stereotypically short attention span common online, most Instagram accounts did not see many click-throughs.