Highlights of student-led ventures participating in LaunchPad Lift, part of the Blackstone LaunchPad powered by Techstars entrepreneurship program.
Eliecer Vera hated the long drives he made several times a month from the University of Central Florida in Orlando, where he was a student, to see his family in Miami. Gas and tolls added up, and he got bored and lonely on the road by himself. A few years before, he had lived in Germany, where he often used a long-distance carpooling app that let drivers sell the empty seats in their cars on road trips. He was frustrated that no such service existed in the United States.
Breezy Baldwin had also traveled through Europe and used the same service. She missed it when she returned to the U.S. as well.
Both Breezy and Eliecer developed their own long-distance carpooling apps in order to fill what they each saw as an obvious need. When they met at school, they merged their companies into Ridesurf.
In Europe, there are 70 million active users on long-distance carpooling applications. Europeans embraced this form of ridesharing years ago—in part due to higher gas prices, but also due to a more communal mindset and an earlier commitment to reducing carbon emissions. In the U.S., Airbnb, Lyft, and Uber have paved the way for change, proving that Americans also desire app-based sharing services that make life easier and more affordable.
When the current Blackstone LaunchPad powered by Techstars Lift program began, both Eliecer and Breezy had just transitioned to working full-time on Ridesurf—and had moved to opposite sides of the country (Miami and Los Angeles, respectively). Lift paired the Ridesurf team with mentor Andrea Perdomo, formerly the Co-Founder and Chief Marketing Officer of Revolar (Techstars Retail 2016).
“Participating in LaunchPad Lift instantly improved our focus and determination by providing us with a structured schedule, a mentor, and accountability, not to mention the great bi-weekly talks which improved our organization, goal setting, marketing plan, and fundraising plans,” said Elicier. “Beth Blecherman’s marketing talk was fantastic.”
Recognizing the importance of using team management software to set weekly goals and review outcomes has helped the co-founders release their MVP mobile app in the app store on schedule in mid-July. In addition, the team was able to develop a fundraising and marketing plan to be implemented in the coming weeks.
“Being entrepreneurs, to us, means finding a significant problem nobody is solving, and then solving it in the most socially conscience, eco-friendly, and inclusive way possible, said Breezy. “For us, that problem is the lack of a safe and easy way to sell the empty seats in our cars on long distance drives or drives to concerts, festivals, and conferences—places where lots of people are going.”
The co-founders are particularly excited about the prospect of solving a market problem that will also have a positive environmental and socioeconomic impact—two of their main passions.
“We’re so excited to get the word out about Ridesurf and help people reduce their carbon footprint,” Elicier said. “We couldn’t have launched so quickly without the help of the Lift Cohort.”