If you missed the memo, Amazon Prime Day is in full swing. The blockbuster two-day sales event sees prices dropped across almost every department on the online retail site. We’ve already seen prices on every Amazon Echo plummet as well as one of the lowest-ever price tags on an iPhone 12.

And now, it’s time to take a look at the TVs. With England’s next fixture in the Euros coming up tomorrow and some of the biggest blockbusters coming to Netflix, Sky and Disney+ at the same time as they release in cinemas this summer – there’s never been a better time to upgrade the ageing telly in your living room. Amazon has slashed the cost of a number of popular Samsung and LG TVs, but our pick of the bunch is easily the 50-inch Samsung Ultra HD Crystal model.

It’s pretty incredible to see £50 dropped off a 2021 model, which launched a few months ago. This Samsung set has an expansive 50-inch screen – a great size for movies, sports, concerts and gaming. This 2021 model also supports Samsung’s clever virtual 3D surround sound, which tracks the movements on-screen with Object Tracking Sound Lite so that sound effects come from the location of the action on the TV.

The Crystal Colour technology means this panel can reproduce one billion shades, around 64 times more than conventional 4K TVs. Samsung’s brainy processor can also upscale 1080p to take advantage of the millions of extra pixels built into the screen – handy if you don’t have a lot of 4K content.

Better yet, Samsung’s 2021 models support 120Hz gaming-monitor performance – if you have an Xbox Series X or PlayStation 5 under your telly (or want to buy one during the life-span of this telly) you’ll need that fast refresh rate to get the most from your shiny new console.

If you want to upgrade to OLED, the Prime Day sales have got you covered too. LG’s 4K OLED model is available for £1,139 – down from £1,275. If that’s a little too rich there’s a 65-inch QLED from Samsung available for £829.

Here our favourite picks of the best Samsung and LG deals in the Prime Day discounts…

Samsung 65-inch QLED TV (2020 Model) • NOW £829 – SAVING £70

LG 48-inch OLED TV (2020 Model) • NOW £1,139 – SAVING £136

LG 55-inch 4K TV with Google Assistant and Alexa (2020 Model) • NOW £499 – SAVING £50

LG 65-inch 4K TV with Google Assistant and Alexa (2020 Model) • NOW £629 – SAVING £70