Spotify is expanding to 13 additional markets. Starting today, music fans in Albania, Belarus, Bosnia and Herzegovina, Croatia, Kazakhstan, Kosovo, Moldova, Montenegro, North Macedonia, Russia, Serbia, Slovenia and Ukraine can check out the platform. With the expansion, the streaming app is available in 92 countries globally.
In all, Spotify says the move gives it access to 250 million potential customers. However, Russia, in particular, is a critical market for the company. According to the International Federation of the Phonographic Industry, approximately 87 percent of people in Russia stream music online. That makes the eastern European country the 17th biggest streaming market globally, and it’s on pace to break into the top 10 by 2030. So as you might imagine, Spotify is going out of its way to make its platform appealing to Russian users.