Tinder launched back in 2012 and has since become an mobile dating app phenomenon; the software is easily one of the most popular of it kind.
For those unfamiliar, Tinder is a dating application that harnesses location data to showcase users to one another.
If someone likes another user, they are able to swipe right to alert them of the fact, or swipe left if they are not interested.
As is the case with most dating programmes, Tinder requires the user to set up a profile of themselves that incentivises the use of pictures and other personal information.
During its tenure on Android and iOS, Tinder has received myriad updates that have introduced new functionality for users.
The latest of which adds what the firm is dubbing “Festival Mode” that can be taken advantage of right now.
The basic premise behind the functionality is to get festival goers talking through the app before they attend.
Tinder declared last year it noticed a spike of usage during festival season.
In fact, the firm has insisted during the Lovebox festival in London in particular it saw app registrations increase by as much as 36 times.
To make use of the new feature, users will need to match with a duly named Festival Mode card.
This will allow for a pin to be attached to a profile, letting others know which festival you are attending.
Tinder has also stated it will be “producing activations on the ground” for users at different events.
This, it claims, will allow people to experience “VIP upgrades, complimentary merchandise, shareable photo opportunities” and more.
However, it is worth noting the firm has stated more information on this will come in the near future.
Commenting on the new feature Jenny Campbell, the CMO of Tinder, said: “It’s no secret that Tinder is a must-have app for singles attending music festivals around the world.
“We consistently see a spike in Tinder use as tens of thousands of music fans come together, so we wanted to create a new experience that makes it easier to connect with other concert-goers before even setting foot on festival grounds.
“We’ve partnered with some of the biggest names in the entertainment and events industry to make that happen, and we couldn’t be more excited to help Tinder users find their crowd during these events for the rest of 2019.”
Here is a full list of participating UK festivals the new functionality will support:
• All Points East – taking place on 24/05/2019
• British Summer Time – taking place on 07/05/2019
• Parklife – taking place on 09/06/2019
• Lovebox – taking place on 12/07/2019
Festival Mode started rolling out to users on May 2.