Virgin Media customers will be hit by a major price rise later this year the company has confirmed.

Those using Virgin’s broadband, TV and fixed-line phone services will see bills rising by an average of 4.9 per cent with the increase coming into effect from September and October.

The TV and broadband firm says the average increase is £3.30 per month but some customers will see things going up by as much as £4.50.

Those affected by the change will begin receiving confirmation in the coming weeks with Virgin saying it is writing to customers to explain these changes.

Speaking about the rise a Virgin Media spokesperson said: “Changing prices is not a decision we take lightly. We invest more than £1billion a year in our network and services to keep giving our customers great value.

“We continue to do more for our customers and lead the way with the fastest broadband speeds – now reaching 500Mbps with gigabit speeds launching soon – giving them the worry-free ability to stream, game, shop and chat on multiple devices whenever, wherever and however they want.

“As well as increasing speeds for our customers, we’ve launched new Intelligent WiFi features to improve in-home connectivity and automatically solve issues, as well as putting our best TV box and router into millions of homes.

“Our customers are doing more with their connectivity, with data use increasing by almost 40% each year and video streaming accounting for more than 60% of traffic. Despite a 300% increase in business rates, which is a direct tax on our ultrafast network, we continue to support this demand with our ongoing investment.

“We are committed to giving our customers an incredible service with unrivalled connectivity, great, high-quality programming and innovative new upgrades – and our customers can expect much more to come.”

Although this news is unlikely to go down well with customers Virgin has just announced a new service which may be slightly more popular.

The firm says that it is currently testing a new service which can beam fast broadband through the air rather than through fibre cables.

This means consumers could soon get much faster speeds even if they don’t have the latest cable technology in their streets.

The innovative trial, led by Liberty Global and using Ericsson radio technology, has made use of high-capacity millimetre wave radio technology to connect two “trunk” points over three kilometres with a 10Gbps signal.

The signal is then converted within a cabinet and services are ultimately delivered to premises over a full fibre connection.

Virgin Media says it has started by initially connecting 12 homes in Greenham, located just on the edge of the market town of Newbury.

These customers are now receiving reliable 1Gbps download and 150Mbps upload trial speeds alongside the full line-up of TV services from Virgin Media.

Speaking about the news, Jeanie York, Chief Technology and Information Officer, Virgin Media said: “As we invest to expand our ultrafast network we’re always looking at new, innovative ways to make build more efficient and connect premises that might currently be out of reach.

“While presently this is a trial, it’s clear that this technology could help to provide more people and businesses with the better broadband they deserve.”