“This is indeed a scam and is not sanctioned by Heineken.

“Promotions of this type will always be announced via official Heineken® channels.

“We do not advise consumers to click on the link, share personal data, or share the message within their networks.

“When in doubt, please contact the consumer service hotline in your market.

“Note that versions of the scam message may also circulate via Twitter and Facebook.

“If one of these messages comes your way, do not follow any links that it contains.”

The fake scam has been hitting WhatsApp users around the world, with those in Brazil recently reporting they had received the bogus message.