Virgin Media customers will see the price of their TV and broadband rise in the coming months the company has confirmed. Virgin says that it has begun warning users that their bills will increase from March with some seeing things go up by as much as £4.50 per month or £54 a year. Virgin usually raises prices in October but cancelled the hike in 2020 in a bid to help users get through what had been a difficult year.
However, it seems the firm’s generosity has now come to an end with most users being hit by the rise from March 1.
Virgin has confirmed that prices will change with most of its UK cable customers receiving an increase of between £2.50 and £4.50 per month.
The average increase will be £3.63 or £43.56 per year.
Virgin says that it is currently writing to its customers to explain these changes and will continue to make sure they can experience even more from their services with Virgin Media.
Not everyone will be affected by this change with vulnerable customers such as those on Virgin’s Essential broadband package for people receiving Universal Credit, as well as Talk Protected landline customers not see their prices change.
Although this isn’t the best news to greet users at the start of 2021, it is worth remembering that Virgin hasn’t increased the price of its broadband or TV for almost 18 months so this hike probably shouldn’t come as a shock.
Explaining more about the hike a Virgin Media spokesman said: “Through continued investment, improvement and innovation we’re committed to providing great value and a top service for our customers.
“Over the last year, our customers have used their connectivity more than ever before, with data use increasing at the fastest rate we’ve ever seen. We’re already investing more than £1bn in our network each year and consistently give our customers more megabits for their money, but to help meet this demand we do sometimes need to review our prices.
“Changing prices is never an easy decision, which is why, unlike other providers, this is our first cable price change in 18 months. We are currently writing to cable customers to transparently communicate these changes and we will continue to work tirelessly to ensure we deliver for our customers and keep them connected at a time when it has never been more important.”
Clearly, the price hike won’t be welcomed by Virgin customers but the firm is on a drive to improve its services.
Virgin is increasing its capacity for 1Gbps broadband speeds with parts of London and Northern Ireland the latest to receive this superfast technology which can beam a full HD movie to your TV in under 40 seconds.
This update means that Virgin’s Gig1 service is now available in more than six million homes across the UK.
The new TV 360 service was also recently announced which now offers an easier way to watch telly in other rooms via mini boxes along with improved voice search and personal recommendations so each family member only sees the content they like to watch.
Finally, a new simplified menu system offers quick access to some of the most popular ways to watch – Live TV, Catch Up, as well as your recordings.