The promotional trilogy of cultural tourism in Ulgai, North China’s Inner Mongolia autonomous region, has been broadcasted on Yangshipin (the 5G new media platform of China Media Group). The trilogy has captured international attention. It has also set a fresh example for creating distinctive IP of regional culture and tourism in China, thus contributing to the integrated development of culture and tourism industries.
The livestream show Exploring China by Bus: Ulgai, the Grassland on the Edge of Sky installs the live studio into the bus. On-board commentary and off-board excursions allow the audience to appreciate the natural landscape of Ulgai and experience the customs and traditions of nomadic ethnic groups.
The show In Bloom, combining creative dance, poetry and painting, invites top dancers in China. They embody natural elements and dance on the vast land, composing a beautiful poem of harmonious coexistence between human beings and nature. That is how they impress the audience with the vivid image of Ulgai, the grassland on the edge of sky.
The reality show Visitors from the Grassland on the Edge of Sky, featuring immersive game experience, explores more possibilities of folk tourism. It presents the hospitality of friends from the grassland to audiences at home and abroad. It also helps the Ulagai folk culture go global and marks a successful conclusion to the Ulagai cultural tourism promotion season.